Please join Customer Centricity's President Craig Bailey at the
6th Annual SCORE Conference, taking place May 13-15, 2008, at the World
Trade Center in Boston. Early bird registration with discounted pricing
is available through February 29. To learn more and register online,
SCORE website. Craig will be moderating sessions taking place on May
15, including the much anticipated panel discussion entitled Driving
Operational Change to Get the Most Out of Customer Feedback.
Online Networking Phenomenon + Survey
Unless you live in a
cave (offering no internet access), you have likely received emails
inviting you to join one or more of the many online networking tools.
I'd suggest that there is significant value in leveraging online
networking tools including:
Reconnecting with people you've lost track of
Job seekers researching target companies
Business development/sales people seeking
opportunities to partner or promote their goods and services
Hiring managers and recruiters promoting a job opening
to their network
Identifying people you know who may provide a
reference on other people or companies
Posing a question to an online community
You'll note that I'm sticking with "business" reasons for using online
networking tools. I'll leave the category of social networking
(including match-making, etc.) to someone savvy in that space.
The purpose of this article is two-fold:
I've received invitations from people using "at least"
8 of the various online networking tools, and I've been hesitant to
accept the invitations (unless they come from Linkedin) because I'm
trying to decide which tool will survive any shake-out that will
occur. And, because time is so precious, I want to leverage only
that tool that provides the most value (to me). As such, one purpose
of this article is to serve as my attempt at setting expectations
for those of you who have invited me to join you "online" and I
haven't responded. Those of you who know me are aware that I'm
extremely responsive to email, except for this "online networking
phenomena" sans Linkedin.
I'm hoping that readers of this article will respond
with their thoughts on tools that they use and find effective (or
not). And, we'll commit to publishing a summary of feedback received
in a future article.
To set the record straight, I'm not (at this point) suggesting that
Linkedin is the best tool. It just happens to be the first one I began
using and the one I've invested my time in to build-out my network. And,
I have found it pretty effective for my needs. In addition to Linkedin,
I have received invites from people (some of whom are ALSO using
Linkedin) using the following tools: Facebook, Konnects, Notchup, Pagii,
Plaxo, Ryze and Tagged. I'm sure I've forgotten others** that I've
received invitations from. The various tools offer a wide range of
features and cater to different demographics, perhaps making it
difficult to settle on a single standard.
To help us all sort through the various tools that are available for
online networking, I'd like to ask those of you who do online networking
to participate in a
3 minute survey about the tool(s) you use. Feel free to forward this
newsletter or the survey link to others who might have valuable input.
As an added incentive, we will be offering a 1GB memory stick to 10
people (chosen at random) who respond by February 20.
Again, I commit to follow-up in a future article with a summary of the
feedback received which I hope will help us all clarify which tool or
(hopefully not multiple) tools make most sense for the purpose we
In summary, I believe that online networking tools "can be" an extremely
effective tool for business and social purposes. In the area of business
I'd suggest that it is crucial for your ongoing career development and
for anyone involved in Sales or Business Development it is as important
a tool to help you "meet your numbers" as is the phone or email.
However, for me at least, investing time within multiple online
communities is not a good use of time.
** Another popular networking tool is MySpace. You'll note that I didn't
include MySpace in the list of tools I've received an invite from
because I'm sure that our kids have taken a vow that they shall not
invite adults for fear that we will monitor their sites. A quick note on
that…if your children use the internet, they likely have online
presences in one or more of the online networking tools. I'd suggest
that you might want to consider checking out their sites.
Take Online Networking Survey
+ Score Conference
+ Online Networking Phenomenon + Survey
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