The Best Lessons Don’t Come From Winning

I tried to play professional golf on the PGA tour. I failed.

After years of practice, hundreds of thousands of swings, lessons, tournaments, and early mornings, I got a recommendation from a PGA professional, paid the entry fee, and flew to Georgia to compete in the PGA tour qualifying tournament.

By the fourth and final day, I stood on the first tee of the toughest course I’d ever played. I already knew it was no longer possible to make the cut.

At the time, it felt devastating. Years of effort had led to that moment, and in a matter of days the dream was gone.

Golf taught me something that has stayed with me throughout my career. Every shot has a purpose, but not every shot goes in the hole. Business is no different. Not every strategy succeeds. Not every project goes to plan. Not every risk pays off.

Looking back, missing that cut didn’t define me. Neither did the setbacks that followed in business or life.

Success is rarely built in the moments when everything goes according to plan. It’s built in the moments when it doesn’t.

If you have a strategy, opportunity, process or initiative, that needs to move from learning to action to outcome, let’s talk.

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